CHICAGO - A Draftfcb executive at the Results 2012: Mobile Marketing Day conference said that although mobile accounts for a large chunk of consumer time, the medium is still a grossly small portion of a marketer's spend.
Published » Computers
These days, every established company is at risk of having its industry--and its own business--disrupted by a startup. Cognizant of this, companies devote a lot of time to talking about how important it is to innovate. But here’s the truth: most companies can’t innovate because everyone is paid to
Rovio’s Angry Birds Space has had a solid takeoff with 10 million downloads since its release on Thursday, according to the company.
The company, which disclosed the figure in its Twitter feed Monday morning, didn’t say how the release compares with previous title launches. However, according to
If you are a marketer who has spent the last 10 years mastering the art of capturing and converting customers on the desktop web, the rapid rise of smartphones and the iPad might make you nervous.
Calculating the global impact of IT failures on an annual basis is a worthy goal. However, aside from the challenge of collecting data, failure itself has no clear definition, subjecting the entire effort to assumptions and guesses. Still, several years ago, one analyst attempted to quantify the da
Geographic data firm Esri has put together a county-by-county map of which parts of the country have the greatest need for doctors right now. In the map below (click through for an interactive version), the dark blue counties have a very low need for physicians, with fewer than 1,000 people per doc
The best problem solvers see a complex problem through multiple lenses. Here's how to become a better strategic thinker and leader yourself.
SAP is hoping to stake out some turf in the predictive analytics software market with a new application, BusinessObjects Predictive Analysis software, which was...
The Bring Your Own Device (BYOD) movement has gained unstoppable momentum. And thanks to the burgeoning mobile app market, employees have high expectations for these tools. According to Matt McLarty of Layer 7 Technologies, companies need to invest in building apps, period.
In 2010, Steve Jobs had the courage to question the applicability of the Flash technology going forward. Jobs made waves and enemies when he banned Flash from use on all iOS devices. iOS is the operating system from Apple. Jobs was almost unanimously criticized by the industry.
Business decision-makers who get their proprietary software illegally need to wake up and check out the free alternatives.
I think failing is the best way to keep you grounded, curious, and humble. Success is dangerous because often you don’t understand why you succeeded. You almost always know why you’ve failed. You have a lot of time to think about it.
Computerworld - A recent data breach that exposed the Social Security numbers of more than 255,000 people in Utah has once again highlighted the longstanding but often underestimated risks posed to organizations by weak and default passwords.
Free and open source software (FOSS) have become pervasive in computing over the past 25 years.
Big-data start-up Guavus emphasizes analytics.
Tratec is perhaps the only company in this part of the world that is continuously doing pioneering work in the field of "Trailer Technology".
Google reported its earnings for Q1 2012 on April 12, with gross revenue of $10.65 billion, up 24% year-on-year.  It also reported a significant jump in operating and net income, and the same ratio of traffic acquisition costs as a percentage of advertising revenues as in 2011 – 25%.
Technical, sociocultural, local and global changes in ICT can happen overnight. People adopt new solutions instantly, with cutting-edge technologies rapidly becoming mainstream. HTML5 is a clear example of how change, driven by a combination of factors, creates something new and is itself a catalys
Do you code for a living? Then congratulations, you have the best job in America right now, according to a new survey.
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.
India has hired Microsoft to roll-out student cloud email services to 7 million students in the country; thought to be the world’s largest cloud
Two-thirds of US consumers with smartphones have used the devices to aid shopping, according to a report by research firm Leo J. Shapiro and Associates. The February 2012 survey also found that 38% of respondents researched products on their smartphones while shopping at a physical store.
Companies are investing heavily in cloud computing, a new survey of 1,650 IT and business executives shows. On average, they report, more than a third, 34%, of their current IT budgets are now allocated to cloud computing solutions.
Last year, we covered an ambitious collaborative R&D project called “Startup Genome,” created by three young entrepreneurs, Bjoern Herrmann, Max Marmer, and Ertan Dogrultan. The goal of the ongoing project was (and is) to take a comprehensive, data-driven dive into what makes tech startups successf
So Apple and a group of major publishers stand accused of ebook price fixing. But before we have them drawn and quartered, let’s consider the facts.
Smartphones are everywhere now, allowing apps like Foursquare and Path to be self-contained social worlds, existing almost entirely on mobile devices. It is a major change from just a few years ago, underscoring how the momentum in the tech world is shifting to mobile from computers.
The age of the tablet is definitely upon us: figures out today from Gartner forecast that by the end of 2016 there will 665 million media tablets in use worldwide — a counterpoint to the sluggish sales we have seen in PCs in the last couple of years. This year, Gartner says there will be sales of 1
Although we may never know why we didn't get chosen for a job interview, a recent study is shedding some light on recruiters' decision-making behavior. According to TheLadders research, recruiters spend an average of "six seconds before they make the initial 'fit or no fit' decision" on candidates.
Facebook has just finished a deal to acquire mobile photo sharing app Instagram for approximately $1 billion in cash and stock. Instagram will remain an independently branded standalone app that’s separate from Facebook, but the services will increase their ties to each other. The transaction shoul
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.