Though we may not have fully come to terms with it, in theory we know that high-fructose corn syrup (HFCS) is an adversary of health. Lots of work has been done looking at its effect on weight, liver function, diabetes risk,...
The Google Search of the future is here. Now. Today. The long-talked-about sematic web - Google prefers "Knowledge Graph" - is rolling out across all Google Search tools, and our most fundamental online task may never be the...
These probably aren't words that you were expecting to see in the same sentence - Harvard Business School and empathy. But as I reflect back on my time as a student there, I've begun to realize that more than anything else,...
The World at Work is powered by GE. This new series highlights the people, projects and startups that are driving innovation and making the world a better place. Big Idea: App developer Social Reality integrates philanthropy...
"No one ever got fired for telling clients to advertise on Facebook." That's the sarcastic mantra making its way round the digital advertising world right now.
Linda Coles, founder of Blue Banana, is a speaker, trainer and author of Learn Marketing With Social Media in 7 Days. Did you know two new members join LinkedIn every second? As a result, more people are using it for...
Social media is fundamentally changing the way engaged viewers are watching and talking about their favorite programs. No longer content to watch shows passively, viewers are taking to social networks to get recommendations and...
The higher up in the organization you get, the less likely you'll receive constructive feedback on your ideas, performance, or strategy. No one wants to offend the boss, right? But without input, your development will suffer,...
Gov. Rick Perry was in San Antonio to unveil the latest Texas Public Higher Education Almanac. He renewed his call for more affordable college tuition.
VideoIronic, I know. The messagers being the medium? Being in the ad business, at least half of my Facebook friends are also in the ad business. Makes for some incredibly entertaining Facebook posts from all these creative...
A report shows that the more successful a company is, the more likely it is to have invested in social media.
In a big vote of no confidence before Facebook's IPO, General Motors is pulling its ads from the platform, calling them "ineffective," according to a Wall Street Journal report. More to come... Image courtesy of iStockphoto,...
The Soyuz-FG rocket booster with a Soyuz TMA-04M spaceship carrying a new crew to the International Space Station, ISS, blasts off from the Russian leased Baikonur cosmodrome, in Kazakhstan, Tuesday, May 15, 2012. The Russian...
In the spirit of reverse innovation, and reverse mentoring, I submit to you that the next trend to watch out for in leadership is, you guessed it - reverse leadership. You've likely seen reverse leadership in action.
Now your business or brand can make your Facebook page pocket-sized and send it home with clients and potential customers - all for free. Moo.com, the company behind Facebook Timeline-themed cards that launched earlier this...
I love Porsche, the brand. I love their cars, SUV’s, TV commercials and everything I believe they stand for. But what do I really mean by “love�
Twitter will soon begin emailing you a weekly digest of your own feed. The summary will include tweets and links that are likely to be important to you based on what the people who you follow share. It will also include the...
No longer do consumers wait until they are back at a home computer to make plans, buy products and connect with friends—instead, consumers are reaching for their smartphones to take action right in the moment. According to a...
It's no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively. With that goal in mind, Facebook looked at postings on 23 brand...
For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.
Facebook will be filing its initial public offering this week. The company may raise more than $100 billion. The world's largest social network, with more than 901 million users, is set to become the most valuable U.S. tech...
Last year was another difficult one for Washington area nonprofits as many took in fewer dollars and had to eat more into their rainy-day reserves, but according to a new study, there's reason to believe the tides may start to...
If you're tracking monetary return on investment (ROI) as the sole criterion to determine if your marketing programs are working, then you need to catch up to the 21st century because you're missing a big part of the picture....
What is the real value of Facebook's advertising business? One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook's $86+ billion IPO. Ten years...
Gamification sometimes brings to mind ancillary activities such as earning points on a consumer web site or getting to a new level of expertise in online communities. But a new wave of gamification is underway, one that is...
Gene Morphis keeps busy online. He has, it seems, more than 100 friends on Facebook , about 400 connections on LinkedIn and nearly 600 profile views on his personal Blogger site. But one of those sites may have gotten him fired.
13 May 2012 Last updated at 21:48 ET Rob Walsh, boss of New York City's small business department A recent study commissioned by Citigroup, and conducted by the Economist Intelligence Unit, found New York to be the most...
Even if most small businesses don't understand search engine optimization (SEO), that doesn't mean they can't be helped by it. For those who don't know SEO from their CEO, it is in essence a means of improving the ranking of...
We all know from personal experience that the right mix of personality types is essential for the success of a group, whether it's a project team, a committee, a department or an entire...
In my last post, I highlighted the fact that most people can't explain what their company does - its value proposition. The best way to start getting employees and management aligned is to understand the benefit the company is...
